I Am Paul McCartney, and I Am a Vegetarian

Fresh off his "Outstanding Contribution to Music" win at the 2008 Brit Awards, Sir Paul McCartney has teamed up with PETA to star in a new vegetarian testimonial print ad to show his fans why he respects all life and never eats meat.

Not even the smallest creature escapes Sir Paul's compassion: "Many years ago, I was fishing, and as I was reeling in the poor fish, I realised, 'I am killing him — all for the passing pleasure it brings me'. And something inside me clicked. I realised as I watched him fight for breath that his life was as important to him as mine is to me".

Paul is no stranger to animal rights. From his work to end experiments on animals to his efforts to speak out against fur, his work with PETA affiliates worldwide now spans several decades. And that's why he was the perfect person to launch this new vegetarian testimonial series.

Now Playing on PETA TV
Watch "Chew on This" for 30 More Reasons to Go Vegetarian
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If doing your part to save the lives of 900 million mammals and birds and billions of fish that are cruelly killed for food each year isn't enough, then of course, there are many more reasons to go vegetarian, including your health, to help put an end to world hunger and for the sake of the environment. As Paul says, "If anyone wants to save the planet, all they have to do is just stop eating meat. That's the single most important thing you could do. It's staggering when you think about it. Vegetarianism takes care of so many things in one shot: ecology, famine, cruelty".

All you have to do to get started is click the button to take our Veg Pledge – there's no easier way to save more than 100 animals each year.